I study why people do what they do.
Then I use it against them.
[insert nefarious laughter]
I study why people do what they do.
Then I use it against them.
[insert nefarious laughter]
My Story
My Story
It started with a psychology degree and a nagging question: if people are mostly irrational, why do brands keep trying to reason with them?
That question led me to a Master's in Consumer Psychology at Bangor University where I stopped studying people in theory, and started studying their actual nuances. Why they actually buy things, believe things, and stay loyal to things that probably don't deserve it (I'm sure a brand or two just came to your mind :P)
I put that degree to work right away when I began my career at Terragni Consulting. Working at Terragni gave me something most strategists don't get early on: real, hands-on work with behavioural data. Moving forward, I went ahead to spend three years building brand strategy for 20+ consumer brands across FMCG, food & beverage, and lifestyle while working at Therefore Design. Here, I honed my expertise in mainline strategy while dabbling in digital strategy as well.
To bridge that gap, I'm now at Fluidscapes Consultants in Mumbai, where the work continues with more brands, different briefs, and slightly better coffee (subjective).
It started with a psychology degree and a nagging question: if people are mostly irrational, why do brands keep trying to reason with them?
That question led me to a Master's in Consumer Psychology at Bangor University where I stopped studying people in theory, and started studying their actual nuances. Why they actually buy things, believe things, and stay loyal to things that probably don't deserve it (I'm sure a brand or two just came to your mind :P)
I put that degree to work right away when I began my career at Terragni Consulting. Working at Terragni gave me something most strategists don't get early on: real, hands-on work with behavioural data. Moving forward, I went ahead to spend three years building brand strategy for 20+ consumer brands across FMCG, food & beverage, and lifestyle while working at Therefore Design. Here, I honed my expertise in mainline strategy while dabbling in digital strategy as well.
To bridge that gap, I'm now at Fluidscapes Consultants in Mumbai, where the work continues with more brands, different briefs, and slightly better coffee (subjective).
Clients
The client logos displayed on this website are for demonstration purposes, showcasing past work and projects completed by Anushka Dabholkar as a part of her employment. All logos and trademarks are registered trademarks of their respective companies. Anushka Dabholkar does not claim ownership of these trademarks and is not affiliated with, endorsed by, or sponsored by these companies.